Fashion Promotion & Imaging

Fashion Promotion & Imaging
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Fashion Promotion & Imaging

Fashion Promotion & Imaging BA (Hons)

This unique and exciting course teaches the intellectual, practical and professional skills you need to succeed in a career in promotion and communication for the global fashion industry. You have the opportunity to learn the fundamental skills of research, experimentation and realization, as well as new practices and innovations within fashion promotion, communication and image generation.
Our ethos is based on the premise of promoting a creative and in-depth investigation of fashion in a social context. Irrespective of whether you engage in a practical exploration or a more theoretical, written exposition, you are encouraged to consider the critical and cultural context of your subject.

Key study topics include

  • Introduction to fashion, styling and photography
  • design, visual and popular culture since 1900
  • fashion imaging and marketing
  • research, analysis and interpretation
  • imaging as communication
  • forecasting, advertising, marketing and PR
  • styling and photography as narrative
  • portfolio, self-promotion and career planning
  • concept development and experimentation
  • visual and critical analysis
  • portfolio and personal promotion.

On this course you’ll learn the practice of fashion promotion and image creation in a wider cultural context, whilst also exploring the interconnection between specialisms and fashion theory. All skills taught on the course are transferable, and directly align to different areas of the industry.

This unique and exciting degree course teaches the intellectual, practical and professional skills you need to succeed in a career in promotion and communication for the global fashion industry. You have the opportunity to learn the fundamental skills of research, experimentation and realisation, as well as new practices and innovations within fashion promotion, communication and image generation, including fashion film. Students are encouraged to place the practice of fashion promotion and image creation in a wider cultural context and to investigate the interconnection between the specialisms offered. You are taught by a dynamic team of experienced industry professionals across a wide range of disciplines. The course attracts highly motivated, hardworking and creative students, interested in all aspects of communications for the fashion industry. Key study topics include: introduction to fashion, styling and photography; design, visual and popular culture since 1900; fashion imaging and marketing; research, analysis and interpretation; imaging as communication; forecasting, advertising, marketing and PR; styling and photography as narrative; portfolio, self-promotion and career planning; concept development and experimentation; visual and critical analysis; portfolio and personal promotion.