Fashion Management & Marketing

Fashion Management & Marketing
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Fashion Management & Marketing

MBA Fashion Management & Marketing

The MBA Fashion Management & Marketing course prepares you for a fashion management career in the domestic or international fashion industry by delivering an innovative and relevant fashion business curriculum.
Working closely with fashion industry professionals, fashion organizations and industry role models and mentors, on the masters course you develop a diverse skill base that will enable you to have a wider, clearer and more relevant understanding of the business of management and marketing behind the fashion industry.
This course provides inside knowledge of industry strategies and cultures on a global basis combined with a strong grounding in key business skills including: finance; risk; leadership; organizational and change management; strategy; marketing and entrepreneurship.
In addition you also develop essential knowledge on industry management specific to fashion - strategic innovation and technology, product sourcing and supply chain management issues.
You benefit from being part of the multidisciplinary design environment at MITID, working alongside students on BA & M. Des. Fashion Design, BA Fashion Promotion and Imaging, alongwith Strategic Design Management.

Key study topics include :

  • Examination of the main areas related to issues within fashion, creative management and marketing.
  • Study of customer communication and promotion
  • Development of a personal project
  • Study of project management, planning and innovating fashion strategy
  • Planning to succeed and innovating fashion strategy

Getting into fashion management within a big global brand may not happen overnight. Entering the industry is often down to lucky encounters as much as it is through painstaking determination. Many graduate MBAs have entered the industry through entrepreneurial ventures or work in advisory roles.

During your MBA you may want to consider interning for a smaller company within the industry. For businesses starting out, MBAs can offer valuable insights and skills in professional management, and, in return, the company can give you a place to test out and showcase your ideas. It’s all very well knowing you’re brilliant, but employers will want evidence of your professional experiences and the only way to do this at the very beginning is to offer your spare time to those in need but with limited funds. Who knows, it could even lead to a post-MBA job title better than you ever expected.

Another plus side to working with a smaller company is that you’ll be able to get to know more sides of the business, gaining a better understanding of the company as a whole. In a bigger company, job roles are often distinctly divided, disallowing a new recruit to gain a rounded view of how the industry works. “In a small business, you will be able to more easily see how all the parts fit together, and where the best future opportunities for you may lie,” Amed agrees.